Hochschule Anhalt

Fachbereich Informatik und Sprachen 


Entwicklungen im Bereich der 
Übersetzung und Lokalisierung
02. bis 06. März 2020
Hochschule Anhalt, Köthen




Transcreation: the nuts and bolts (and then some)

03.03.2020 09:00 - 17:00

The demand for transcreation services is strong, and rising. However, misconceptions about transcreation abound. What is it, really? To some it’s just a fancy term for selling translations at a higher price tag. Yet while it’s certainly true that transcreation work doesn’t come cheap, it is more than just a premium-quality kind of translation.

In this full-day seminar, you will gain insights into the special challenges (and rewards) that this type of service poses. We will discuss how transcreations differ from translations, practice select transcreative techniques, and learn how to argue the case for transcreation services whenever they are called for.

The topics we will cover include:

This seminar is for:

Linguists who would like to start out in the field of transcreation or gain more confidence in the way they approach transcreative work.

Nina Sattler-Hovdar